Hey there — we're the Hollands. Rachel and Dave. One of us keeps the books straight. The other makes sure people actually notice you exist online. Together we're kind of like your business's dream team, minus the price tag that comes with hiring an actual agency. Rachel — the numbers person Rachel's been doing bookkeeping for almost 20 years now, which honestly feels like a long time to say out loud. She started out in dental office management (SAIT grad, honors and everything), then somehow...

https://vt.tiktok.com/ZSaeWjPh4/ Marketing isn't a solo act - it's more like a team sport. I've led national teams, coached franchisees, and worked one-on-one with owners. Each setting is different, but the goal's the same: take a vision and move everyone toward it together. Sometimes that means pushing. Sometimes it means pivoting. Always, it means listening. The best marketing leaders don't just drive results they bring people with them .

I live in Google Analytics and Search Console, tracking which campaigns actually drive results, not just vanity metrics. Whether it's identifying profitable restaurant promos or cutting cost-per-lead monthly, the magic happens in small tweaks: better copy, smarter targeting, faster load times. Data drives growth.