Welcome to DaveHollandMarketing.ca

where the advice is sharp,

and the jokes are even sharper!

(aka - Willowbrook Consulting)

Marketing and Business Consulting (including Bookkeeping)

Hey there, I'm Dave Holland!

Marketing wizard meets Business Coach. I've wrestled Excel sheets and tamed wild social media accounts across Airdrie and Calgary (with occasional globe-trotting gigs when the mood strikes).

I'm your go-to guy for turning "meh" into "WHOA" when it comes to snagging clients, polishing your reputation until it gleams, and making your business pop on Facebook, Instagram, X, TikTok, and Google. Think of me as your business life coach with a side of brand steroids.

Cut my teeth managing corporate franchise marketing—which is fancy talk for "I've seen every marketing disaster imaginable and lived to tell the tale."

I've been creating content since before it was cool, staying hip with the kids while respecting the classics. Digital might wear the crown now, but I remember the ancient arts of handshakes and business cards.

Curious about my handiwork? Check out my campaigns by searching "Dave Holland Joey's"

My better half Rachel (seriously, she's the organized one) is a bookkeeping queen with 20+ years of keeping businesses financially sane. SAIT dental program honors grad turned office management superstar with a personality that makes spreadsheets seem fun.

Together, we're your business dream team—without the nightmare agency price tag.

Dave Holland

Purple Cow Marketer

Marketing and Business Development Manager
Precision Motor Worx

Precision Motor Worx was a client for Willowbrook Consulting - marketing in Airdrie and Red Deer! Developing and executing marketing strategies that enhance the brands presence in Airdrie and Red Deer, drive business growth, manage their reputation, and ensure excellent customer service.

This position required a creative and analytical mindset with experience in social media content creation, business development, and reputation management.

I developed and executed social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Created, curated, and managed all published content (images, video, written) to engage and grow their audience.

Chief Marketing Officer
Kingsley Air USA

Kingsley Air USA is a client of Willowbrook Consulting. This was a start-up. Currently, I am a shareholder and advisor for marketing though I have little to do with the daily operation of the company.

I led a team of marketing professionals in developing social media strategies, content creation and curation, social media management, paid social media advertising, social media analytics and reporting.

Franchise Development Manager

ActionCOACH Canada

As a Franchise Development Manager at ActionCOACH Canada, I was responsible for spearheading the growth and expansion of our franchise network across Canada. I worked closely with all potential franchisees and coaches, guiding them through the franchise development process and providing support in their journey to becoming successful ActionCOACH business coaches.

I identified and qualified prospective franchisees, conducted franchisee discovery meetings, managed the franchise sales process, and provided ongoing support to new franchisees as they grow their business.

With strong sales and relationship-building skills, combined with an in-depth knowledge of franchising and business coaching, I helped attract and onboard talented coaching candidates who are passionate about helping businesses succeed.

VP of Marketing & Design
Joey's Group of Companies

The VP of Marketing was responsible for guiding all marketing for the Joey’s Seafood, Joey’s Fish Shack and strEATS Kitchen brands. Joey’s Fish Shack became the rebrand for Joey’s Seafood in 2021 and we were able to open and support 13 new Joey’s Fish Shacks during my time.

Marketing planning, budgeting, and execution of agreed-upon marketing plans were priorities. The VP was also responsible for image management for these brands, including social media posting, advertising and image management, generation of graphic and digital content messaging, and all customer-facing information materials including menus, menu boards, and in-house materials.

I created and coordinated all national promotional programs and campaigns to drive franchise partner revenue. Throughout, I continually evolved all company collateral material including menus, advertising, and franchising ads while managing public relations activities of all brands/companies.

Daily, I would support the needs of all franchise partners with on-call consulting for their marketing plans and strategies. This involved the management of 60 Facebook pages, 60 Google Business Pages, Instagram, TikTok, and Twitter.

This experience provided me with a solid understanding of Franchising, Marketing, Design, Print, Digital, and Social Media and an uncommon ability to develop a custom marketing strategy that any franchise partner can execute with success.

Senior New Home Sales Associate

This was a contract position to represent Devonian Properties to all potential owners/investors. This was a great job that allowed me to experience a different type of customer service.

Each sale allowed me to create relationships with the investors and cater to their needs and wants. Customizing their property and managing the rental of the property was a priority.

I created and maintained our client database and daily activity reports, trained and supported other sales staff. I managed all purchase contract documents, conveyance and ongoing purchaser support throughout the building process.

I would customize (including framing changes) interior design of individual owner’s suites Upgrades, change orders and all closing documentation, walkthroughs, in-house sales IT and computer troubleshooting. I’d also organize and attend all provincial trade shows and events.

Dave Holland

Marketing and Business Development Manager Precision Motor Worx

Chief Marketing Officer Kingsley Air USA