If you are not seeing ROI, what's the point?

Running ads without ROI? That’s like paying for a billboard in the desert.

I’ve been at this since Facebook barely knew what a business page was. From targeting families at dinnertime to retargeting the ones who clicked but didn’t commit — I’ve learned every platform has its quirks.

The trick isn’t just pushing buttons. It’s knowing why behind the clicks. Where the value hides. How to make every dollar stretch.

Ads aren’t magic. But with the right strategy, they can feel pretty close.

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