Wondering why your feed is full of fish & chips ads right now? There’s a strategy behind it. During my time leading marketing for Joey’s Seafood Restaurants, I managed one of our most impactful campaigns centered around Lent—a key season for seafood sales. But instead of focusing solely on short-term sales spikes, we took a long-term approach. We launched a targeted Facebook and Google Ads campaign, strategically allocating much of our budget toward growing our social media a

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