Combining data driven execution with strategic foresight
- Dave Holland
- Mar 19
- 1 min read
Updated: Mar 27
Wondering why your feed is full of fish & chips ads right now? There’s a strategy behind it.
During my time leading marketing for Joey’s Seafood Restaurants, I managed one of our most impactful campaigns centered around Lent—a key season for seafood sales.
But instead of focusing solely on short-term sales spikes, we took a long-term approach.
We launched a targeted Facebook and Google Ads campaign, strategically allocating much of our budget toward growing our social media audience over the six weeks of Lent. Why? Because building a loyal fan base delivers returns far beyond one season.
Each day, I closely monitored performance through Facebook Ads Manager and Google Analytics—adjusting bids, creative, and targeting to stay efficient and effective.
The results:
A massive surge in new followers and engagement
Consistent on-budget performance
Long-term growth that benefited the brand well after Lent ended
This campaign is a great example of how understanding audience behavior, optimizing daily, and thinking beyond immediate sales can create lasting brand value.
If you're looking for someone who combines data-driven execution with strategic foresight, let's connect.
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